The Creators Code

Each of us has the potential to spot opportunities, invent products, and build businesses—even enterprises worth $100 million. So what separates those who turn ideas into enduring companies from those who fail? The Creator’s Code unveils six essential skills that transform small notions into major enterprises. Based on 200 interviews with today’s leading entrepreneurs—including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, JetBlue, Gilt Groupe, Theranos, and Dropbox—Amy Wilkinson spent five years rigorously analyzing research and conversations across industries. She discovered that entrepreneurial success follows patterns anyone can learn: creators are not born with an innate talent for building $100 million businesses—they cultivate it. By practicing these six fundamental skills, anyone can become a creator capable of achieving breakthrough success.